Online Methods Used to Build Brand Awareness

Emily Msukwa March 9, 2021 No Comments

Online Methods Used to Build Brand Awareness

Digital marketing channels are systems based on the internet that can construct, fast-track and transmit the product value from producer to consumer terminal, through digital networks. As an advertiser, one’s fundamental intention should be to find channels which result in maximum two-way communication and a better ROI (Return on Investment) for the brand. Brand awareness takes brand recognition a step further by making the customer not only recognize the product but recall the general feeling of the business and other experiential specifics. Brand awareness is the mind state your clients enter when they see or hear your company’s name. This particular aspect of business allows the consumers to come to trust the brand, and help set the product apart from all the other businesses.  In today’s business domain, every business will have to decide on digital schemes and whether to go in-house or out-source. This decision will depend on a […]

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E-Commerce, a possibility in Malawi

Kwacha June 1, 2019 No Comments

E-Commerce, a possibility in Malawi

Does Malawi need E-Commerce? The use of technology is rapidly becoming an integral part of our lives, and no doubt taken the world by storm. The coming of technology and its wide range of application has made human life easier. There is no doubt that the use of internet and its many advantages has enriched our lives and it’s no surprise that business owners are utilizing it. The use of internet has helped shrink the world. It has helped people communicate across continents easier, faster and cheaper. For business owners, this is a huge achievement since communication is an important factor. The internet further exposes the supplier to a wider range of consumers from all over the world.  The exposure that technology grants has influenced and resulted to rapid growth and expansion of businesses. A popular example of someone who has utilized the exposure that comes with the digital age […]

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Importance of a Website- The case of Malawi

Emily Msukwa June 1, 2017 No Comments

Importance of a Website- The case of Malawi

It is obvious we are living in the digital world and Malawi as a country is no exceptional. Having stated the fact if you have a business and don’t have a website, definitely you are losing out on opportunities for your business because a website is crucial for any business. A website has a great potential to accomplish many different marketing strategies to help your business grow. The web has a far more a broader reach than any other form of advertising globally. Your website will be the center of your company’s online presence hence giving you an authentic digital image. You can advertise your business around the web on social networking sites and platforms. Having a site and online presence system permits you to advertise your business on the web. A site is additionally significant in light of the fact that it assists with building up validity as a […]

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